We are pleased that you are interested in our website. Protecting your privacy is very important to us. For Hoffmann, guarding the information and data entrusted to us is part of our corporate responsibility. To make sure that you feel safe when visiting our web pages, we adhere strictly to the statutory provisions when processing your personal data. Below we will provide you with detailed information about how we handle your data.
The responsible party (controller) when processing your data during your visit to this website is Hoffmann SE, Haberlandstr. 55, 81241 Munich.
Some of the services presented to you on this website are not provided by Hoffmann SE itself, rather by the Hoffmann Group company responsible for the particular services and offerings at local level. The competent Hoffmann group company will be responsible for processing your personal data when you commission the services or offerings of a local Hoffmann Group company via this website (e.g. placing an order, services, customer support).
Hoffmann SE is always responsible for orders and service requests from consumers.
In most cases the Hoffmann Group company responsible at the place of delivery will be responsible for orders and service requests from corporate customers. The details provided in the order and contractual documents are authoritative for orders. In most cases the Hoffmann Group company responsible for the specific location will be responsible for services and enquiries with reference to a particular location.
Where necessary, Hoffmann SE will transfer the data collected from you to the Hoffmann Group company responsible for you if you order performances and services from Hoffmann Group companies via this website.
We collect data to a limited extent in order to accept and process your orders and to send you offers that reflect your needs. You can visit our web pages without providing personal details. We save technical access data in server log files, e.g. the name of the requested file, the data and time of access, the data volume transferred and the Internet service provider. This data is used exclusively to ensure smooth operation of the website and to improve our offering.
The individual input forms state which information is collected. We use the data you provide for contractual performance, to provide the services and to process your enquiries.
3. How does Hoffmann use the data?
3.1. For the performance of contractual obligations (Art. 6 Paragraph 1 Point b GDPR)
Hoffmann uses your data for the purpose of offering you the best possible shopping and service experience. In doing so we treat your data responsibly. In particular, Hoffmann SE and the Hoffmann Group companies use your data to
• fulfil your order
• process your service enquiry
• circulate our email newsletter when ordered by you
Where a Hoffmann Group company is responsible for your order or service enquiry, we will pass on our data to the Hoffmann Group responsible for you.
3.2. Through balancing of legitimate interests (Art. 6 Paragraph 1 Point f GDPR)
We are also entitled to use your data where it is necessary for the purposes of our legitimate, usually commercial, interests or the legitimate interests of third parties, whereby we will process the data in a pseudonymised or anonymised form where possible. This takes place for the following purposes:
• to monitor and improve the efficiency and legal compliance of business processes
• to check creditworthiness
• to monitor, optimise and enhance services and products
• to conduct advertising (e.g. postal advertising, re-targeting), as well as for market and opinion research
• to exercise legal claims and for defence in legal disputes
• to detect, prevent and clarify criminal acts
• to guarantee the security and operability of our IT systems
3.3. Based on your consent (Art. 6 Paragraph 1 Point a GDPR)
Where you have given consent to the processing of your data, processing shall be lawful on the basis of consent in each case. This applies in particular to any consent you provide to contact for advertising purposes by telephone or email.
You are entitled to revoke your consent at any time, effective for the future. You may unsubscribe from our newsletter at any time, either by sending a message to the contact address above or by clicking on the unsubscribe link in the email.
3.4. For the fulfilment of legal obligations (Art. 6 Paragraph 1 Point c GDPR)
We are required to comply with a number of legal obligations, e.g. statutory retention periods for business records and provisions under export law.
4. Transfer of your data
Where it is necessary to commission the services of external providers (hosting providers, shipping services, etc.) for the operation of this website or for performances by the Hoffmann Group companies, or where a different Hoffmann Group company is responsible for processing, the respective enterprise will only receive your data in the scope that is necessary for the fulfilment of their task and function.
Where this service provider and the Hoffmann Group company process your data outside of the European Union, your data may be transferred to a country that does not uphold the same data protection standards as the European Union. We ensure in these cases that the recipient of your data is required by contract or by other means to adhere to a data protection standard equivalent to that of the European Union.
5. How does Hoffmann use your data for postal advertising?
Insofar as it is permitted by law, Hoffmann SE, i.e. the Hoffmann Group company responsible for you, reserves the right to process your data for the purpose of direct postal advertising, even without your consent. This includes the analysis of your data (e.g. master data, order data, access data) to identify your potential interest in our products and services. Analysis is conducted using statistical methods based on current customer data and generally available insight into our customers. The results are used to contact you in a targeted manner to reflect your needs and to send you relevant offerings.
You are entitled to object to the processing of your data for this form of advertising at any time. This applies also to profiling insofar as it is associated with this form of direct advertising. You may send your objection to the contact details above, i.e. to the Hoffmann Group company responsible in your case.
6. When does Hoffmann conduct creditworthiness and score checks?
Where Hoffmann SE, i.e. the Hoffmann Group company responsible for you, incurs costs in advance, e.g. in the case of ordering on account, the respective company reserves the right, for the protection of its legitimate interests, to obtain an identity and creditworthiness check from a specialised services company (credit agencies), i.e. to predicate the agreement to certain terms of payment on the completion of a creditworthiness check. The creditworthiness information may contain probability values (score values) that are calculated according to scientifically substantiated, mathematical and statistical methods and whose calculation may involve the inclusion of other address data. We use the information we receive on the statistical probability of payment default to make a balanced decision on the establishment, execution or termination of the contractual relationship. Your legitimate interests are considered in accordance with the statutory provisions.
For an overview of the credit agencies commissioned by Hoffmann SE, i.e. the Hoffmann Group companies respectively, and for any additional, specific information on data processing by the respective Group company, click here.
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8.1 Peerius Retargeting
Data is stored for marketing and optimisation purposes on this website using technologies provided by Peerius Ltd. (http://www.peerius.com). This data enables us to tailor our webpages to your specific interests and offer you a personalised service. This is achieved by analysing your behaviour based on the products in our shop that you have shown an interest in. None of the data will be disclosed to third parties. This data is collected using so-called "cookies". Cookies are small text files that are stored on your computer or mobile device. These cookies enable us to recognise your browser when you revisit our website. If you do not wish to use our personalised website service, you can either delete any cookies stored on your device(s) after visiting our website or configure your web browser to generally not store cookies on your computer.
Data is stored by Peerius on the basis of Article 6(1)(f) of the GDPR. Hoffmann has a legitmate interest in showing users information tailored to them. This is with the aim of providing advertising and services that are relevant to the user.
9. Which web analysis services does Hoffmann use, and why?
9.1. Web analysis service by Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (www.google.de
). Google (Universal) Analytics uses “cookies”, which are text files placed on your computer, and other methods to help the website analyse how you use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. In case IP anonymisation is activated on this website, your IP address will be truncated by Google within the area of Member States of the European Union or in other countries which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and truncated there. The IP address transferred by your browser during the use of Google Analytics will not be associated with any other data held by Google.
You can prevent the collection of data generated by the cookie and related to the usage of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de
In addition to the browser plug-in, you can also opt out from being tracked by Google Analytics on this website in future by clicking on this link
. By doing so, an opt-out cookie will be placed on your device. You must click on the link again to delete your cookies.
Google Analytics cookies are placed on your device on the basis of Art. 6 Paragraph 1 Point f GDPR. Hoffmann has a legitimate interest in the analysis of user habits in order to optimise our web services and our advertising content.
9.2. Web analysis service by econda
This website uses technologies by econda GmbH (www.econda.de
) to collect and save data that can be used to produce pseudonymised usage profiles. These profiles are used to analyse user habits and to improve the needs-based design of our services. Cookies may be used in this regard. Cookies are small text files that are placed on the device of the visitor to our website and that allow their recognition during the next visit to our website. The pseudonymised usage profiles are not associated with personal data about the bearer of the pseudonym without explicit consent, which must be provided separately. You can object to the collection and storage of data at any time, effective for the future, by clicking on the following link http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie.
After your objection, an opt-out cookie will be placed on your device. You must click on the link again to delete your cookies.
econda cookies are placed on your device on the basis of Art. 6 Paragraph 1 Point f GDPR. Hoffmann has a legitimate interest in the analysis of user habits in order to ensure needs-based design of our services.
9.3. Other web analysis services by Dynatrace
This website uses technologies by Dynatrace GmbH (https://www.dynatrace.de
) to collect and save data that can be used to produce pseudonymised usage profiles. These profiles are used to analyse user habits and to improve the needs-based design of our services. Cookies may be used in this regard. Cookies are small text files that are placed on the device of the visitor to our website and that allow their recognition during the next visit to our website. The pseudonymised usage profiles are not associated with personal data about the bearer of the pseudonym without explicit consent, which must be provided separately.
Dynatrace cookies are placed on your device on the basis of Art. 6 Paragraph 1 Point f GDPR. Hoffmann has a legitimate interest in the analysis of user habits in order to ensure needs-based design of our services.
9.4. Campaign Manager (formerly DoubleClick by Google)
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and further use of the data collected through the use of this tool by Google and therefore inform you according to our knowledge: By integrating Campaign Manager, Google receives the information that you have the corresponding part of our website or click on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.
You can prevent participation in this tracking process in several ways: a) by adjusting your browser software accordingly, in particular, the suppression of third-party cookies will prevent you from receiving any third-party ads; b) by disabling the cookies for conversion tracking, by setting your browser to block cookies from the domain https://adssettings.google.com/authenticated
, whereby this setting will be deleted if you delete your cookies; c) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin
. We point out that in this case you may not be able to use all the features of this offer in full.
Download and install the browser plug-in available under Display Settings, Campaign Manager Disable Extension.
We use Google Campaign Manager on the basis of Art. 6 Paragraph 1 Point f GDPR. Hoffmann has a legitimate interest in the analysis of user habits in order to optimize our web services and our advertising content.
10. Which Social Plugin is Hoffmann using?
We have integrated the social media buttons of the following companies on our website:
Facebook Inc. (1601 S. California Ave – Palo Alto – CA 94304 – USA)
Twitter Inc. (795 Folsom St. – Suite 600 – San Francisco – CA 94107 – USA)
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Irland)
LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
11. When is your data erased?
12. Which data protection rights do you have?
In your dealings with Hoffmann SE and Hoffmann Group companies, you have a right, provided the legal requirements are satisfied in each case, to information (Art. 15 GDPR), rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction of processing (Art. 18 GDPR) and data portability (Art. 20 GDPR). You also have the right to lodge a complaint with a supervisory authority responsible for data protection (Art. 77 GDPR).
Where you have grated consent to Hoffmann SE or a Hoffmann Group company, you may revoke this consent at any time, effective for the future, by email, fax or letter. For the contact details of the Hoffmann Group company responsible for you, click here [Landingpage].
Where Hoffmann SE and the Hoffmann Group company process your data based on the balancing of legitimate interests, you are entitled to object to the processing. Once you have raised your objection, your data will no longer be processed, unless the responsible company can prove that processing is based on compelling legitimate reasons that override your interests, rights or freedoms, or the processing is necessary for the establishment, exercise or defence of legal claims.