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Dov Avraham, VP commerce at ISCAR Ltd., and Gregor Weber, SVP cutting tools at Hoffmann SE, played key roles in arranging this strategic cooperation, and will work together closely in the future. Source: ISCAR

Hoffmann Group and ISCAR team up

1 Apr 2023

From 1 October 2023, the Hoffmann Group will offer the complete tool range of ISCAR throughout Europe and supply it from its central warehouse LogisticCity in Nuremberg. The underlying agreement was signed by the Hoffmann SE representing the Hoffmann Group, and ISCAR Ltd. in March 2023.

ISCAR Ltd. headquartered in Tefen, Israel is part of the IMC GROUP and an established leading manufacturer in the global metal cutting tools market. The company´s offering comprises a full range of tools for all machining tasks, including more than 40.000 products for grooving, turning, drilling, milling and tool clamping. ISCAR is currently represented in more than 60 countries with over 7,500 employees worldwide.

Borries Schüler, Chief Product Management & Engineering Officer with Hoffmann SE, said: "As a supplier of quality tools we are always striving towards supplying our customers with attractive and high-performing products. With ISCAR´s innovative premium tools we can offer an even wider range along with targeted process solutions for all their machining tasks. The high quality of the tool's fit perfectly with our quality standards. Therefore, the cooperation will bring real benefits for our customers.“

Ilan Geri, ISCAR Ltd.’s CEO commented: „Our decision to enter a sales cooperation with the Hoffmann Group would make it even easier to purchase our tools and provide professional consulting services to wider scope of cutting tools users and customers throughout Europe. Hoffmann Group´s concept of supporting customers not only by classic field services but also by experienced application engineers has convinced us that the benefits of our partnering will secure value delivery to a wider scope of ISCAR products users, with an efficient outreach to all. As the leading system partner for quality tools in Europe, Hoffmann Group is an ideal partner to offer this service throughout the entire continent. Definitely, they are the right partner for our business.“
Borries Schüler, directeur de la gestion des produits et de l'ingénierie chez Hoffmann SE, a déclaré : "En tant que fournisseur d'outils de qualité, nous nous efforçons toujours de fournir à nos clients des produits attrayants et performants. Avec les outils premium innovants d'ISCAR, nous pouvons offrir une gamme encore plus large ainsi que des solutions de processus ciblées pour toutes les tâches d'usinage. La haute qualité des outils correspond parfaitement à nos normes de qualité. Par conséquent, cette coopération apportera de réels avantages à nos clients".Ilan Geri, PDG d'ISCAR Ltd. a commenté : "Notre décision d'entamer une coopération commerciale avec le groupe Hoffmann facilitera l'achat de nos outils et la fourniture de services de conseil professionnel à un plus grand nombre d'utilisateurs d'outils de coupe et de clients dans toute l'Europe.

Le concept d'Hoffmann Group, qui consiste à soutenir les clients non seulement par des services classiques sur le terrain, mais aussi par des ingénieurs d'application expérimentés, nous a convaincus que les avantages de notre partenariat garantiront la fourniture de valeur à un plus grand nombre d'utilisateurs de produits ISCAR, avec une portée efficace pour tous. En tant que premier partenaire système pour les outils de qualité en Europe, Hoffmann Group est un partenaire idéal pour offrir ce service sur l'ensemble du continent. Il s'agit sans aucun doute du partenaire idéal pour notre entreprise".

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